Social & Community Manager

I build communities that
defend the brand before
the team wakes up.

Four years turning attention into belonging. Organic-first, comment-section-deep, the kind of community that answers other customers' questions while you sleep. For beauty and the brands people obsess over.

Dubai · online on PST Freelance · multi-account ready
See the work Why MB Social
The receipts, since talk is cheap.
60K→500K
organic IG growth, under 6 months, zero ad spend
6M+
followers built across brands, all organic
1,200+
short-form videos shipped across 40+ brands
40+
client brands run at once, 8 industries
19%
of online revenue from lifecycle flows I built
Selected work

Communities, not post schedules.

Three rooms I built. Each one earned its growth in the comments and the DMs, not the ad manager.

Creative Head · SutaWomen's fashion · Mumbai

60K to 500K, powered by a comment section

Grew the community of a women's fashion brand into the kind of room people belong to, not just follow.
I built a daily DM-and-comment culture where the most loyal customers started answering each other's questions before our team was even online. Reach lifted 5x in the same window. An 8-person team shipping 90 to 120 posts a month, but the growth came from how we showed up in the replies, not how often we posted.
60K→500K
in < 6 months
5x
average reach
100%
organic
Head of Partnerships & Marketing · Trifid MediaAgency · Dubai

40+ brands at once, 8 industries, one voice each

Ran social and content for a full client roster, the multi-account switching MB Social runs on.
I took 20+ of those brands past 1M to 10M organic views in 30 to 45 days, shipped 1,200+ short-form videos, and held a distinct brand voice for every account without a style guide open. Context-switching across a roster all day is not the hard part of this job for me. It is the default mode.
40+
client brands
20+
past 1M views in 45 days
1,200+
videos shipped
Marketing Manager · Just HypeDTC · Dubai · current

Community that compounds into revenue

I own organic social, paid on Meta and TikTok, and the email and SMS for a DTC brand. The lifecycle flows I built drive 19% of online revenue on their own, proof I do not just grow an audience, I turn it into the thing the business actually needs. I run 3 to 4 product drops a month, shoot to post.
19%
of online revenue, from flows
3-4
drops a month, shoot to post
How I run community

Community is the only marketing that keeps working while you sleep. In beauty especially, people do not buy a product, they buy the trust of everyone in the comments who already did.

Reply like a person

Every comment and DM answered in brand voice, fast, human, never a copy-paste. The inbox is the product.

Turn fans into a front line

I nurture the regulars until they defend and recommend the brand for you. Social proof you do not have to manufacture.

Report what moved, not vanity

Saves, sends, sentiment, repeat questions, the signals that actually predict growth, with a recommendation attached.

Why MB Social, specifically

Built for beauty, ready for your clients.

You spent fifteen years at L'Oréal watching people schedule posts and call it community. I am the other thing. Here is what I would bring to the roster on day one.

Beauty-native community. The Suta room I built lived on the same trust-and-comments engine CeraVe, SkinCeuticals and Amika audiences run on.
Multi-account is my default. 40+ brands at once at an agency. Switching voice across a client roster all day is the normal Tuesday, not the stretch.
On when your clients are. Dubai based, happy on PST. I will be in the comments when your audiences are awake in California.
Brand voice without a style guide. I match a tone from the first scroll of an account. Less onboarding, faster live.
Let's talk

I filled out the form.
But I'd rather show you.

Give me one of your brands and twenty minutes. I will walk you through the first thirty days in its comment section.

manukonar51@gmail.com +971 52 617 0153 linkedin.com/in/manu-konar